Dog loving entrepreneurs in San Diego have launched s new 24 hour channel for dogs, appropriately called DOGTV. Daily programs include dog’s-eye-perspectives from within a moving car, dogs playing with other dogs, running in the country side, and nap time. All programming is run with the hope of helping dogs lonely at home, from boredom, or developing stress and separation issues problems. The channel was launches in February of 2012 and since then has then has been picked up in 35,000 households in Southern California as daily programming.

Television is going to the dogs in San Diego with DOGTV, a new 24 hour channel for pooches that is meant to keep your dog company while your are gone.

According to the people behind the channel, the combination of devouring programming and pet treats will be ” a confident, happy dogs who’s less likely to develop stress, separation anxiety or other related problems.”

DOGTV, which launched on Cox and Time Warner digital cable systems in San Diego, is intended for dogs that are left at home during the day.

“If you are leaving your dog everyday and you feel bad about it and you’d like to do something that would improve the life of your dog… than this is a great opportunity,” Gilad Neumann, CEO of DOGTIV. “Dogs that are left alone for a few hours everyday tend to be very lonely, they develop behavioral issues, they are bored, they are stressed and leaving the TV on with proper content gives them comfort. It relaxes them, it stimulates them… basically it’s a little like a companion when they are left home alone.”

Sample programming includes a video of dogs playing with balls to give your pet stimulation, dogs sleeping to help soothe the, ane one has a dizzying dogs eye view out of the car window.

Dr. Katherine Houpt, professor of animal behavior at Cornell University, said the secret is likely in the audio, not the video.

” People have looked at the TV and dogs in kennels and they didn’t pay a whole lot of attention to it. While it’s a nice idea, I don’t think it’s going to be that successful” Hopt said. She goes on ” I’ve actually found that cats seem to be more interested in television.. Dos probably pay more attention to the sound”

TV is going to the dogs, the only question now is wether the four legged viewers can get their two legged owners to foot the bill.